Why Floor Plans are Effective Tools for Marketing Strategy in Real Estate
Last week I highlighted how good home staging can help a seller get the most for their home. This week's follow-up blog post highlights another factor in selling your home at the best price from guest blog author Rahul Agrawal of Styldod, a virtual home staging company.
Potential buyers appreciate every piece of information they can get about a listing when considering a purchase. Apart from photographs and property details, the next best thing a real estate agent can provide is a floor plan. A detailed floor plan for real estate helps buyers visualize the space available and it’s utility. However, most real estate agents underestimate the importance of a floor plan in real estate marketing.
Buyers who search for homes online usually prefer to consider listings with floor plans. Buyers and sellers both are impressed by real estate agents who know how to utilize a floor plan for marketing a listing. Making a floor plan available early on helps buyers understand the dimensions of the building. A floor plan is helpful for buyers before they make a purchase decision and afterwards when they decide to move in, renovate or let out the property. Floor plans can be a game-changer in your real estate marketing strategy.
Why Do Floor Plans Matter to Sellers?
For any seller, the objective is to find a suitable buyer as soon as possible. The sooner they close the deal, the better. It is easier to achieve this objective if your marketing strategy includes the floor plan. Sellers want potential buyers to feel like they are receiving authentic information. A professionally crafted floor plan assures buyers that sellers are not trying to conceal any flaws in the listing.
Secondly, a lot of sellers are buyers themselves. And so, sellers try to create a listing that they, as buyers, would like to see. For example, someone who is moving to a new city will sell their home and buy a new one in their next location. In such a scenario sellers resonate with buyers and want to provide all the info they can to create a good listing. And usually, a good listing always includes a floor plan.
2D, 3D, and Interactive Floor Plans
Floor plans are not just a confirmation of property dimensions and size. A good floor plan is an attractive marketing tool. All it takes is a little bit of creativity. 2D floor plans can show the entire layout of the home better than photos. And 3D floor plans enhanced with a doll house effect canoffer buyers an aerial view of the home. The animation makes the floor plans pleasing to look at and also puts the layout in perspective.
You can also use 2D floor plans to create an interactive floor plan that allows potential buyers to check whether their furniture fits the space. A floor plan is a low-cost addition to your listing, but it adds a new level of functionality to your property details and can help your buyers make an informed decision.
Floor plans help buyers get familiar with the listing before they visit the premises and helps them shortlist specific features of the property to inspect upon visit. Especially in this day and age, when most real estate buyers are scouting hundreds of listings online before deciding anything, floor plans hold a new relevance. Including an attractive floor plan can make your online listing stand out and help you find the right buyer faster.
Floor plans are a handy marketing tool for real estate agents online and help you make a professional image in the real estate market. Any real estate agent who uses floor plans in their online listings makes a great impression on buyers and sellers alike. A professionally crafted floor plan helps convince even the most cynical buyers that the information given by the real estate agent is legal and accurate. It also says a lot about the real estate agent’s business acumen.
Floor plans for real estate marketing help create an environment for sale. Providing a floor plan gives all the required details to your potential buyer or tenant to make an informed decision about buying a property. If you wish to create a 2D floor plan, a 3D floor plan, or if you want to spruce up your property listing by adding a new floor plan – talk to us! We can help you create a cost-effective floor plan that attracts buyers to your listing.
Look for Catherine's Bassick's home staging blog post here for resources on staging your home correctly.
Rahul Agrawal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices. Rahul was also a co-founder of Mebelkart (which is acquired by Ask Me). He's your everyday IIT Kanpur nerd who pushes the boundaries with his innovative entrepreneurial stints and is also a sound startup investor & advisor. Rahul attributes his success as a professional to the discipline he has learned from his district hockey days, being a swimmer and a gym enthusiast.