Home Staging Done Right Can Help You Get the Best Price For Your Home
How your home looks in photos, videos, and in-person can make the different between getting asking price and getting well above asking price. Home staging can help your house be photo and buyer ready.
When you’re looking at putting your house on the market there are numerous things to think about. Repairs, landscaping, and cleaning can occupy much of your time. Second to curb appeal, the most important thing is how your home looks inside.
Having well decorated, clutter-free rooms that match the style of your house can make a huge difference in getting the most for your house, even in a seller’s market. Sometimes adding fresh coats of paint and decluttering your home are enough. But in some instances, you may want to stage your home for sale.
What is home staging?
Home staging is rearranging, de-cluttering, and sometimes adding or subtracting furniture and decorations in your home. Your realtor may go through your home room by room and make suggestions. Optionally, you make hire a professional stager to help with this process.
How home staging helps
- Home Staging helps buyers envision themselves living in your house – A well decorated or staged home with appropriately sized and style furniture can help potential buyers see and feel what living in your home may be like. When a buyer can visualize living in your home, they form an amotion connection. If potential buyers experience this connection, it creates a desire, even longing to be in that home and they will be willing to pay more to achieve that.
- Home Staging Increases Perceived Value of a Home – If you house is decorated well, with quality furniture and accent pieces it sends a cue to potential buyers that the home is valuable. The perception of the potential buyer is key in getting the best price for your home.
- If you’re home is empty Home Staging Helps the Buyer gauge scale and envision living in the home – An empty room is hard to gauge the size of for most people. It is hard to imagine how much space a sofa, bed, or table will take up in the space and what the room will look like with furniture. Furnishing an empty home with key pieces of furniture will help the potential buyer envision living in your house.
- Home Staging helps convey the feel of your home – If you have a modern home with clean lines and open floor plan, then furnishings that match the style will further imprint the feel of the house for potential home buyers. If you have a traditional colonial style home, then reflecting that style in furniture and décor will be pleasing to a potential buyer. If they are attracted to the exterior style of your home, keeping that style consistent inside helps a potential buyer bond with the home. Once a home buyer is emotionally invested in your home, then it becomes more valuable to them. In contrast, if the exterior and interior styles are mismatched it can be a disconnect for a potential buyer.
- Home staging can make your home look its best online – Chances are the first image a potential buyer will see of your home are those from the listing online. If these photos and/or videos are quality images with good lighting and décor that is uncluttered and welcoming, then the potential buyer will be more likely to want to see the home in person.
Beyond home staging basics
Beyond making your home look its best and helping the potential buyer envision living in your home, data shows that homes that are staged show better and report more positive feedback than those not staged. A 2019 National Real Estate Association study found that 47% of buyers’ agents cited that home staging had an effect on most buyers’ view of the home and 82% of buyers’ agents said staging made it easier for a buyer to visualize property as a future home. You can find the full report here.
Home staging can be expensive. Average staging prices can run $2000-$5000 depending on whether the whole interior is painted, flooring is replaced, and how many pieces need to be brought in. A whole home furnishing stage can cost up to $30,000 for very large homes. But, on average sellers see about 5% return on investment nationwide as per the Realtors Association 2019 study cited above. If you’re on a budget and want to focus on key rooms, the study found that staging a living room was the most important room at 46%, followed by the master bedroom at 43%, then the kitchen 35%.
At a minimum de-cluttering, cleaning, and arranging furniture to have good flow and sight appeal, will get you a long way to increasing the perceived value of a home. Home staging companies can be brought in to help and/or your realtor should make suggestions based on their experience with selling houses. For any size home, home staging should one of the top things to consider when placing your house on the market.
Need help getting your home ready for the market? Contact me for a consultation.
Catherine Bassick Fine Homes and Estates
Senior Global Real Estate Advisor
Brokered by EXP Realty
MA LIC# 9558155
CA DRE# 01380305
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